BIG News: I'm Writing for a New Outlet

Plus, Father's Day gift guide assignments are here ...

May 15, 2025

Good morning, from dreary NYC … if you can believe it, I’ve been to 49 countries, but I’ve NEVER been here before! I flew in late Tuesday and spent a super fun 24 hours with my dear friend

Aly Walansky

, as she took me on a food tour of the city. In a 4-hour period yesterday, we had THREE lunches, because there were a lot of things on my NYC bucket list (steakhouse, pizza, bagels, hot dogs, an egg cream, a new celebrity-chef restaurant, etc.). We had a blast stuffing ourselves before attending a Royal Caribbean event last night to learn about the brand’s exciting plans for the next few years!

In a few hours, I’m flying to Palm Beach, FL for four days … my boyfriend is meeting me there, and part of this trip involves him introducing me to his parents with dinner at their house tomorrow night! Wish me luck :) Yes, I’m bringing them rugelach from Russ & Daughters (they lived in NYC for decades).

Ok, onto the exciting news: I’m now a contributor to Forbes … specifically focused on travel, of course! I’ve been working on my first few assignments behind the scenes (should go live soon), but now I’m ready for some PR help. So scroll on down to see what’s on my plate.

Have a great week,

Jill

Work 1:1 with Me!

Does this sound familiar?

You’re firing off pitches, chasing media opportunities, and doing everything by the book—but it’s just not working.

🚨 Your pitches are getting ignored.
🚨 You’re not landing the coverage your clients deserve.
🚨 You’re questioning the entire industry and your future in it.

The media contacts you spent years building? Laid off.

Writers and editors? Overwhelmed and not responding as often.

Your emails? Just more noise in flooded inboxes.

The harsh truth: The old-school PR playbook doesn’t work anymore. It’s time to adapt, pivot, and re-strategize.

That’s exactly what I help publicists do.

And I just opened up three spots to work privately with those who want to:

✅ Skyrocket pitch open rates, so your emails don’t vanish into the void
✅ Build real and long-lasting relationships with journalists that make coverage easier for years to come
✅ Improve ROI on in-person and virtual events, press samples, and press trips
✅ Create angles and hooks that make your clients’ stories impossible to ignore
✅ Nail your clients’ competitive edge — so they stand out as the only choice
✅ Navigate today’s shifting media landscape with confidence

We’ll work together over the next few months to get you serious results—quickly.

Would you like to work together?

Simply email me at JillSchildhouse@gmail.com and I’ll send you more info.

Buy an Ad in This Substack That 7,400+ Publicists and Journalists Read Each Week

Do you have a course, book, conference, event, tool or service that you’d like to promote to the 7,400+ publicists and writers who subscribe to my newsletter?

Humble brag alert: My average open rate is 45%, so this is a highly engaged audience (PS: that open rate is MORE THAN DOUBLE what’s considered “good” for marketing!).

Contact me today to discuss sponsorship opportunities: JillSchildhouse@gmail.com

Testimonial from a recent sponsor:

Choosing to regularly advertise with Jill has been transformational for our business. Not only has she fostered such a genuine connection with her audience, but she’s also a complete natural at helping our business form the right copy to connect with the right person at the right time. It’s not even really in an advertisement – it’s an honest-to-goodness placement of her trust in your business to her loyal readers!

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Share Jill Schildhouse's Call for Pitches

—— Current Editorial Needs ——

1. Forbes Father’s Day Gift Guide: First Class Experiences For the Busy Executive

Note: This is about EXPERIENCES, not products.
The sky is the limit here, but think luxury, intimate, exclusive, special.
Please send compelling pitches and a link to the experience.
Subject line: Forbes Father’s Day First Class Experiences
Email: JillSchildhouse@gmail.com
Pitch by: Monday, May 19

2. Forbes Father’s Day Gift Guide: The Ultimate Gift Guide to Gifting Time Together

Again, I’m focused on EXPERIENCES, not products
Looking for ideas across every budget for couples or the whole family
Things like cooking or mixology or golf classes, travels, a couples spa day, etc.
Subject line: Forbes Father’s Day Gifting Time
Email: JillSchildhouse@gmail.com
Pitch by: Monday, May 19

More Useful Info

Other journalist newsletters definitely worth subscribing to: Be sure to follow my trusted colleagues so you can stay up-to-date on their pitching needs: Alice Dubin, Aly Walansky, Nicole Pajer, and Joni Sweet.
Have you signed up for my OTHER Substack newsletter yet? It’s a joint venture with Nicole Pajer and we do deep dives into the media industry to help PR pros increase their ROI. Check it out here!

Jill Schildhouse's Media Insights and Assignments

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